Public podcast analytics

Want to know how your podcast's download numbers compare to other shows?

While we can't share all of our users' podcast numbers, we can share our company's podcast's stats. Jon and I do a show together called "Build your SaaS." Here are our numbers.

Top-level analytics

We're estimating that we have 1,534 folks subscribed to the show.

Here's the breakdown of devices that folks use to listen to our show:

  • 22% of listens are on Overcast
  • 21% on Pocket Casts
  • 16% on Apple Podcasts
  • 12% from the web player
  • 8% Android devices
  • 5% iTunes desktop
  • 4% Apple Watch
  • 2% Breaker
  • 1% Spotify

Apple Podcasts' analytics

Apple's currently tracking about 868 devices.

What percentage of each podcast episode are people listening to?

A few observations:

  • Our audience doesn't care much about the podcast industry 😜 (EP 35 has 56%, EP38 has 59%)
  • Episodes that are shorter than an hour do better (30 - 45 mins seems to be our sweet spot)
  • Folks seem to like the episodes where Jon and I are openly sharing about what we're doing, why we're doing it, what we're struggling with, etc...

Spotify's podcast analytics

We don't have many listeners on Spotify, but here's an overview.

We had a spike of new listeners on April 17:

(The spike is from this experiment)

Our gender stats are definitely tilted towards male listeners. 🤦‍♂️

Here's the age distribution (lots of millennials; maybe more of a reflection of Spotify's userbase?)

Podtrac analytics

Inside of Transistor, we also allow folks to connect their Podtrac account.

Podtrac's numbers are slightly lower than Transistor's number (but this difference disappears over time).

January 2019 Episodes Transistor Podtrac Difference Difference %
How to grow your audience 1800 1529 271 16.3%
Should startups worry about their competition? 2143 2022 121 5.8%
Marketing tactics for your SaaS 2297 2284 13 0.6%
Our predictions for 2019 2280 2275 5 0.2%

Here's what the device breakdown looks like on Podtrac:

Want to start your own podcast?

To start your own podcast, you basically need three things:

  • A microphone
  • Software to record and edit your show
  • A place to host your audio files, and generate your RSS feed

Try Transistor for free

Start a 14-day trial

What does Transistor provide?

Get everything you need to get your podcast on Spotify, Apple Podcasts, and Google:

  • A podcast-ready RSS feed
  • Unlimited storage and bandwidth for your audio files
  • Global CDN for your audio files
  • Customizable podcast website
  • In-depth analytics
  • Embeddable audio player
  • Support for multiple users
  • Integrates with MailChimp, ConvertKit, and Drip.
Published on March 6th, 2019
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