One of the more innovative uses for podcasting we’ve seen came from a CEO:
I’m doing a weekly podcast that I share only with my team.
You can do this with Transistor. We already have customers using it for internal company podcasts!
How to create an internal podcast for your team
In Transistor, you can make any podcast feed private and password-protected:
You can use this feature if you don’t want the feed to be discoverable on the web (or in podcast apps). Only your employees with the password will be able to listen to the podcast in their podcast player.
Why you should start a corporate podcast
Recently, I met Dan. He’s the founder of a startup in Canada. In the last four years, they’ve grown from 5 employees to over 60! But with that growth has come communication challenges:
“I’m learning how important communication and transparency is as a company scales.I’m not the kind of CEO to write long emails every week to the team, so I’ve been trying to figure out if there’s an easier way.”
This is where the idea of a “private company podcast” comes in.
As a CEO, you can record your weekly podcast however you’d like:
- On your desktop, with a fancy microphone
- Or, simply record using your “Voice memos” app on your phone
You can upload your audio to Transistor straight from your phone or computer. Transistor will turn it into a podcast episode, and publish it to your private employee feed.
Employees get notified in their podcast app, or by email, that a new episode is available.
Companies that are using this are finding these audio updates are much more personal and “human” compared to traditional email updates.
Tutorial video: How to create a private internal podcast
What you’ll want to do is create a private podcast RSS feed that allows your employees to:
- Subscribe to the podcast in their podcast player (Apple Podcasts, Overcast, Pocket Casts)
- Receive new episodes on their phone
- Download episodes on their phone for offline listening.
Follow these steps and you’ll be on your way:
Note: Anything that’s published on the public internet carries the risk of being discovered, and shared, by non-intended recipients. (Even when it’s password protected).
This is especially true for podcasts because audio files are downloaded by individuals to their podcast players.
This means anything you publish on your private podcast could be re-shared. Exercise your discretion when publishing content on private podcasts!
What podcast apps support private podcasts?
These iOS podcast apps allow you to add private feeds:
- Apple Podcasts (video demo)
- Overcast (video demo)
- Pocket Casts (instructions here)
- Downcast
- Castro
These Android podcast apps allow you to add private feeds:
- Pocket Casts (instructions here)
- Podcast Addict
- Podcast Republic
- Player FM (register for an account first)
- Dog Catcher
- Beyond Pod
- Podcasty
- PodKicker
These podcast apps don’t support private podcasts:
- Spotify
- Castbox
- Google Play
- Google Podcasts
- Stitcher
- iHeartRadio
- Acast
- Podcast App
- PodcastOne
- DoublePod
- PodcastHD
- Podcast Guru