Create a private podcast that only your employees can access

We've just released Enhanced Private Podcast Feeds!

How does a private podcast work?

If you're starting an internal podcast for your company (or membership site) you probably don't want to make the podcast publicly accessible.

A private podcast solves this problem. Private subscribers can:

  • Subscribe to the podcast in their podcast player (Apple Podcasts, Overcast, Pocket Casts)
  • Receive new episodes on their phone
  • Download episodes on their phone for offline listening.

You can use private podcasts to send updates to investors, students, employees, and committee members.

"I'm doing a weekly podcast that I share only with my team." – Transistor customer

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Private podcast tutorial video:

What can you do with it?

A private podcast allows you to give members access to a series of audio files that they can listen to in their favorite podcast app. Here's how companies and organizations are using it:

  • Offer ongoing audio training to your employees.
  • Onboard new employees.
  • Send a weekly "Message from the CEO" to all employees.

Here's how authors, course creators, and online training organizations are using it:

  • Authors are creating an audiobook version of their books and giving folks who purchase the physical copy free access to it.
  • Course creators, colleges, and online training organizations are adding audio lessons to their regular curriculum. Students receive individualized access and can listen in their favorite podcast app.
  • Membership sites are doing exclusive private podcasts just for members.

How to create an enhanced podcast for your team

You'll need to upgrade to the Professional, Business, or Enterprise plan to use this feature. Each plan has a limit on the number of individual private subscribers you can have.

Once it's enabled on your account, you'll see the option to create an enhanced private podcast when you click "Add a new show:"

After filling out your Show Settings, you'll need to add an episode.

How to record audio for your private podcast feed

You can record your weekly podcast however you’d like:

  • On your desktop, with a fancy microphone
  • Or, simply record using your “Voice memos” app on your phone

Once you're done recording, upload your audio to Transistor straight from your phone or computer. Transistor will turn it into a podcast episode, and publish it to your private employee feed.

Employees get notified in their podcast app, or by email, that a new episode is available.

Companies that are using this are finding these audio updates are much more personal and “human” compared to traditional email updates.

How to share the private podcast with your employees

Now that your first episode is published, you can go to the "Subscribers" tab and add subscribers (members, employees, etc) to your podcast.

They can be added manually (one at a time), or via CSV upload.

Once you've added a subscriber, they'll automatically receive a welcome email that looks like this:

When they click the button in their email, they'll receive a list of podcast app options that are supported on their device:

They can choose their preferred option, and it should open the podcast in the listening app they selected

Note: sometimes, they might have to select an option twice for it to work.

Once they are subscribed, they'll automatically receive new episodes when they are published.

You can also send them this tutorial, which shows them how to add a private feed to their favorite podcast app.

Case study: Dan, Startup CEO

Recently, I met Dan. He's the founder of a startup in Canada. In the last four years, they've grown from 5 employees to over 60! But with that growth has come communication challenges:

"I'm learning how important communication and transparency is as a company scales.I'm not the kind of CEO to write long emails every week to the team, so I've been trying to figure out if there's an easier way."

This is where the idea of a "private company podcast" comes in.

As a CEO, you can record your weekly podcast however you'd like:

  • On your desktop, with a fancy microphone
  • Or, simply record using your "Voice memos" app on your phone

You can upload your audio to Transistor straight from your phone or computer. Transistor will turn it into a podcast episode, and publish it to your private employee feed.

Employees get notified in their podcast app, or by email, that a new episode is available.

Companies that are using this are finding these audio updates are much more personal and "human" compared to traditional email updates.

What podcast apps support private podcasts?

These iOS podcast apps allow you to add private feeds:

These Android podcast apps allow you to add private feeds:

These podcast apps don't support private podcasts:

  • Spotify
  • Castbox
  • Google Play
  • Google Podcasts
  • Stitcher
  • iHeartRadio
  • Acast
  • Podcast App
  • PodcastOne
  • DoublePod
  • PodcastHD
  • Podcast Guru

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Published on November 5th, 2019
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