What topic should you choose for your podcast?

Here are ideas for finding new themes and subject matter for your next podcast:

Think about your expertise:

If you're currently getting paid for your time and expertise, that's a good sign that you have something interesting to say on the topic.

Ask yourself:

  • How do I currently make a living?

  • What kind of customers do I serve at work?

  • What communities do I belong to?

  • What do I do better than anyone else?

For example, Christopher Schmitt is a web designer, so he talks about design on his show:

Read your blog posts!

If you're already blogging on a particular topic, you can create a podcast where you read your blog posts. This is exactly what Ashley Baxter is doing for her Bootstrapped Digest podcast.

See what's hot:

Using tools like TopPodcast, Podbay Top ChartsCast.Market, Stitcher Charts, you can browse the different iTunes podcast categories, and see which ones are topping the charts.

Also: look at when some popular shows were last updated. If it’s been months (or years!) you might be able to create a new show to fill that space.

Remix your existing content:

One of the best ways to create new shows is to remix your existing long-form content.

For example:

  • You have a 1-hour interview show that gets 1,000 downloads per episode.

  • Take the best moments from that show, and create a 5-minute highlight show. This might get 2,000 downloads per episode.

  • Next, take 4 of your best highlight episodes, and turn it into a narrative 30-minute episode.

Now, you're giving listeners the choice: do they want a 1-hour interview show, a 30-minute "commuter" show, or a 5-minute highlight show? You're remixing the content so it appeals to different types of listeners!

Published on July 29th, 2018
About us

Transistor provides podcast hosting and analytics for thousands of organizations, brands, and creatives around the world.
Learn how to start a podcast →.

We Proudly Support

© 2020 Transistor Inc. All rights reserved.