How to create a shareable video clip for your podcast (audiograms)

Creating animated video clips from your podcast audio is one of the best ways to promote your show on social media: Twitter, Facebook, TikTok, Snapchat, and Instagram.

The best way to create audiograms for your podcast:

The best tool I've found for generating audiograms is Descript. Many podcasters are already recording and editing their show in Descript, which makes finding a good promo clip even easier. Here's a video of how it works:

Tools that create shareable audiogram video clips:

  • Descript (desktop) – if you're already recording and editing your podcast in Descript, you can easily select text and export awesome audiograms. I think this is the best way to create shareable clips for your podcast.

  • Reel.so (web) – creates the nicest looking audiogram clips we've seen.

  • Wavve (desktop, iOS, Android) – "turn audio clips from your podcast into shareable video highlights for social media and encourage new listeners to download your show."

  • Headliner.app (desktop) – this web app allows you to upload a clip, and will create an animated waveform for your audio.

  • Audiogram (desktop) – generates captions automatically, and applies them to really nice templates.

  • Overcast (iOS) – this podcast player allows you to select and export clips from your podcast.

  • Castro (iOS) – another podcast app for iPhone that lets you share clips.

  • Bullet (iOS) – "create & share captioned video segments of podcasts from any podcast app."

  • Podcast Video Maker (iOS) – share short podcast video clips.

  • FusionCast (MacOS) – create videos from your podcast episodes.

Unfortunately, if you're on Android, your only option right now is to use Headliner on your desktop.

Here's a sample we created in Headliner:


These little podcast preview clips are especially helpful on Facebook (Facebook and LinkedIn don't have an embedded audio API; Twitter does).

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Published on August 10th, 2021