How to automatically email your list when you publish a new podcast episode

Transistor integrates with MailChimp, which allows you to collect email addresses on your podcast’s website.

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In this tutorial, I’m going to show you how to automatically email your subscribers whenever you publish a new podcast episode.

Step 1: In MailChimp, create a new campaign

Once you’re logged in to MailChimp, create a new Automated email campaign. Then select their “Share blog post updates” option:

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Step 2: Enter your RSS feed URL

Next, you’re going to enter your Transistor podcast’s RSS feed URL.

Find your podcast’s feed URL on the main dashboard in Transistor:

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Then, enter your RSS feed URL in MailChimp:

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Step 3: Edit your email’s design with RSS merge tags

In MailChimp’s email editor, you’re going to use the following RSS merge tags:

  • *|RSSITEM:TITLE|* – will display the title of your podcast episode

  • *|RSSITEM:URL|* – the URL to your podcast episode (I hyperlink the title with this)

  • *|RSSITEM:CONTENT|* – will display the brief episode description

  • *|RSSITEM:CONTENT_FULL|* – will display your full show notes

/assets/mailchimp-editor-podcast-merge-tags.png

When you send a test email, it should send it with the information from your latest podcast episode.

Step 4: Start your campaign!

Once you’re done designing and testing your email, it’s time to click “Start RSS.” This will enable your campaign.

Now, whenever you publish a new episode, MailChimp will deliver an update to your email subscribers at the scheduled time.

Here’s what the finished product looks like:

/assets/automated-podcast-email-notification.png

Video tutorial: how to automatically email your podcast subscribers


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Published on February 4th, 2020
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